In Australia and New Zealand, Cadbury has huge investment in sport. They are major sponsors of The Wallabies, The Matildas, The All Blacks and The Hurricanes while also providing resources to grassroots clubs across both countries. Cadbury therefore needed us to create a platform to underpin all their sporting activities.
A Cheer & A Half is a play on the long standing Glass & A Half Cadbury platform, aimed at encouraging fans of all codes to lend their support and generosity to sport.
