Cadbury - A Cheer & A Half

In Australia and New Zealand, Cadbury sponsors The Matildas, Wallabies, All Blacks, and Hurricanes while also providing resources to grassroots clubs across both countries. All of this is to say the brand has made a major investment in sport.

But the biggest investment came in the form of their iconic Glass and a Half platform. We helped shift the brand’s messaging to become a form of encouragement, prompting fans of all sporting codes to lend their support and generosity.

Below are highlights from the extended campaign.

Through an Australia and New Zealand-wide initiative, we called on chocolate fans to give their time or a bit of financial support to their local clubs. Working in partnership with Bulletproof we released ten limited-edition Dairy Milk blocks in each country, which featured on-pack QR codes where locals could access a directory of local, registered clubs where they could either donate or sign up to volunteer.