If a team has aspirations of etching their name in history, they need luck on their side. Unfortunately, luck is something the Wallabies have lacked since 1999. As the major sponsor of the team, we decided to help provide some good fortune.
Leading up to the 2023 Rugby World Cup, Cadbury called upon every green and gold die-hard to dig deep and donate their own lucky charm. Then, in partnership with Glue Society, we stitched thousands of lucky socks, jocks, jerseys and toys together to create 'The Lucky Scarf'—the world's largest and luckiest charm ever.
We then unveiled the almost 20-meter scarf to the world at half-time of the Bledisloe Cup before sending it over with the team to the France World Cup.
